HISPANIC MARKET KNOWLEDGE
Years of working in the Hispanic market in various industries have provided us with a strong knowledge of the market.
We are the Hispanic Market. We approach each project not only as marketers, but also as Hispanics; therefore the interpretation of results goes through a “cultural filter” of backgrounds and a composite understanding of the target that is unusual and valuable.
- First generation in the U.S. Born and raised in Mexico
- Migrated to the U.S. as teenagers
- In constant touch with the market
- Watch Spanish Media
- Bilingual, bicultural
- Comprehensive understanding of the acculturation process