OUR TEAM
Elvia de la Garza-Morales
Partner / Qualitative Moderator
Elvia de la Garza-Morales is an experienced bilingual and bicultural moderator with over fifteen years of industry experience and a highly analytical background.
Elvia started her career working for one of the top Hispanic Advertising Agencies as Research Manager in Miami, Fl. In this position, she designed, conducted, and analyzed qualitative and quantitative research primarily focused on the Hispanic Market developing an expertise on Hispanic consumer understanding, branding, positioning, strategy, and product development.
Mrs de la Garza-Morales has the ability to understand and articulate the opportunity being pursued/explored upfront in the planning phase, translate client needs into relevant Hispanic research objectives, create an emotional connection with consumers when moderating, and to add unique insight to every project with her inquisitive enthusiasm.
She is an honored graduate of The University of Texas at Austin with a bachelor’s degree of Science in Advertising. From 2002 to 2004, Elvia was also a faculty member of The University of Miami as professor of Marketing Research in the School of Continuing Studies.
Edgardo de la Garza
Partner / Qualitative Moderator / Quantitative Expert
Ed has more than 22 years of experience in advertising, branding, and communications from all three sides of the business: client, agency, and research supplier. Edgardo has focused his career on understanding the amalgamation of General and Hispanic markets, and their constant interaction that creates the new America.
Edgardo has worked on a diverse array of categories including banking and financial services, quick service restaurants, retail and grocers, adult beverages, construction, communications, automobile, and non-profit social issues
A seasoned moderator with countless projects under his belt, Edgardo understands client needs and brings invaluable insights to their marketing efforts. Mr. de la Garza graduated from the University of Texas at Austin in 1997 with a degree in Advertising and a specialization in Account Planning.