QUALITATIVE RESEARCH
Our qualitative capabilities extend beyond a collection of “sound bites”, into a rich cultural connection with the consumer.
DLG will pair up objectives with the methodology that best addresses them, creating an effective research design that maximizes learnings as well as budgets.
- Traditional Focus Groups
- One-on-One IDI’s
- Triads
- In-Home interviews
- Consumer Parties
- Cognitive Interview
- Ethnographies
- Maxi Groups
- Mini Groups
- Shop-Alongs
Creativity in research is expressed trough the effective use of probing techniques that scrutinize the underlying motivations, beliefs, attitudes, or feelings regarding the issue of concern.
- Laddering
- Hidden Issue Questioning
- Symbolic analysis
- Projective Techniques
- Association
- Completion
- Construction
- Expressive / Role Playing
- Metaphor Elicitation