ABOUT US
DLG Research is a full-service marketing research firm that aids clients in the creation of effective marketing strategies and tactics by providing insightful research, robust conclusions, and keen insights that yield actionable results.
Mission
We uncover deep consumer truths through innovative research methodologies and cultural intelligence. Our mission is to deliver actionable insights that empower businesses to make confident decisions and build authentic connections across diverse markets.
Vision
We envision becoming the trusted partner for organizations seeking transformative cross-cultural insights. Our vision is to pioneer research solutions that bridge understanding between brands and multicultural audiences, driving meaningful impact in an evolving global marketplace.
OUR STORY
Partners by blood, collaborators by choice, innovators by nature.
Founded by siblings Edgardo de la Garza and Elvia de la Garza – Morales, DLG Research is built on a foundation of shared values, complementary expertise, and a deep understanding of cultural insights.
For over 20 years, DLG Research has worked to understand the needs of our clients and fuel their marketing with intelligent information.
Both partners began their careers in advertising, building skills in consumer insights and strategic analysis. Over time, they expanded their expertise to broader consumer research.
Or, as we call it, HUMAN market research.
As our clients and the market evolved, so did we.
We’ve developed from a niche Hispanic Research firm to a full-service agency specializing in multicultural expertise.
Strategic partnerships and client-forward solutions are at the core of everything we do.
We love
our jobs!
When Edgardo and Elvia joined forces to create DLG Research…
they formed a dynamic and powerful partnership. Having worked across client, agency, and research supplier sides of the industry, they understand all angles of the market.
Edgardo’s visionary leadership and strategic insight bridged the gap between general and Hispanic markets, while Elvia’s expertise in qualitative research and gift for building genuine emotional connections with participants brought depth and understanding. Together, they’ve built something truly extraordinary.
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