ABOUT US
DLG Research is a full-service market research firm based in Houston, Texas. Specializing in Hispanic and multicultural market research, we help brands develop effective marketing strategies by providing insightful research, robust conclusions, and keen insights that yield actionable results.
Mission
We uncover deep consumer truths through innovative market research methodologies and cultural intelligence.
DLG Research delivers actionable insights that empower businesses to make confident decisions and build authentic connections across diverse markets.
Vision
We envision becoming the trusted partner for brands seeking transformative Hispanic and multicultural insights.
DLG Research creates marketing solutions that bridge understanding between brands and multicultural audiences, driving meaningful impact in an evolving global marketplace.
OUR STORY
Partners by blood, collaborators by choice, innovators by nature.
Founded in Houston, Texas by siblings Edgardo de la Garza and Elvia de la Garza – Morales in 2005, DLG Research is built on a foundation of shared values, complementary expertise, and a deep understanding of the American Hispanic and multicultural market.
For over 20 years, DLG Research has used the most innovative market research techniques to help brands connect their marketing strategies with their goals.
Both partners began their careers in advertising, building skills in consumer insights and strategic analysis. Over time, they expanded their expertise to broader consumer research.
Or, as we call it, HUMAN market research.
As our clients and the market evolved, so did we.
We’ve developed from a niche Hispanic Research agency to a full-service market research firm specializing in multicultural expertise.
Strategic partnerships and client-forward solutions are at the core of everything we do.
We love
our jobs!
When Edgardo and Elvia joined forces to create DLG Research…
they formed a dynamic and powerful partnership. Having worked across client, agency, and research supplier sides of the industry, they understand all angles of the market.
Edgardo’s visionary leadership and strategic insight bridged the gap between general and Hispanic markets, while Elvia’s expertise in qualitative research and gift for building genuine emotional connections with participants brought depth and understanding.
Together, they’ve built something truly extraordinary.
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