Blog - DLG Research

family of different generations at a celebration

Multicultural Marketing

Hispanic Marketing Strategy and Why Acculturation Is Not a Formula

Two siblings, one shared upbringing, two very different acculturation paths — and what that gap reveals about building a smarter Hispanic marketing strategy.

Elvia de la Garza - Morales September 7, 2026 No Comments

people walking to the world cup and the super bowl in houston

Multicultural Marketing

Houston’s Two Mega‑Events Through a Multicultural Lens

Houston hosted World Cup 2026 and Super Bowl LI in 2017, and each brought very different visitors and behaviors. This article breaks down what

DLG Research July 27, 2026 No Comments

Industry Perspectives

How to Build a Multicultural Voice of the Customer Program

If your voice of the customer program treats the U.S. as one audience, your data is lying to you. Using Bad Bunny’s Super Bowl

Edgardo de la Garza July 1, 2026 No Comments

Beyond News

Welcome to Behind the One-Way Mirror: One Year After Moderating Life

In this first edition, we reflect on what the series revealed about our work, our clients, and our legacy—and why we’re opening the curtain

Edgardo de la Garza May 25, 2026 No Comments

Behind the One-Way Mirror

Insights and perspectives on today’s market research practices from the experts