Blog - DLG Research

Multicultural Marketing

Houston’s Two Mega‑Events Through a Multicultural Lens

Houston hosted World Cup 2026 and Super Bowl LI in 2017, and each brought very different visitors and behaviors. This article breaks down what

DLG Research July 27, 2026 No Comments

Industry Perspectives

If your voice of the customer program treats the U.S. as one audience, your data is lying to you. Using Bad Bunny’s Super Bowl

Edgardo de la Garza July 1, 2026 No Comments

Beyond News

In this first edition, we reflect on what the series revealed about our work, our clients, and our legacy—and why we’re opening the curtain

Edgardo de la Garza May 25, 2026 No Comments