“We both have that specialization in Hispanic research because we are Hispanic, and we’ve worked in Hispanic agencies and on Hispanic projects for a long time. It’s something not everyone can say.”

“I love talking to Hispanic consumers, especially when the client is eager to learn about this market. When they believe in research and allow us to guide them through the process, we can introduce new things and help them grow. That’s what I love.”

“Building rapport with participants is essential. It’s not just about getting answers—it’s about connecting with people so they feel comfortable sharing what really matters.”